Nonprofit Gala Case Study | Orlando, Florida
A 360 Video Experience for the Wishmaker’s Ball
Make-A-Wish Central and Northern Florida welcomed guests to the 30th Annual Wishmaker’s Ball at Waldorf Astoria Orlando on May 11, 2024. The black-tie gala combined moving stories from wish children with silent and live auctions supporting wishes for local children with critical illnesses.
Our Role
Strata Booth provided a fully staffed 360 video booth that gave guests an energetic, interactive moment during the evening. Our team guided participants through each recording and kept the experience organized around the gala’s program.
Why a 360 Booth Fit the Event
The format gave individuals and groups room to celebrate together while creating short, dynamic videos they could enjoy after stepping off the platform. It added movement and guest participation without competing with the purpose of the fundraiser.
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Production Around a Formal Gala
The activation had to remain energetic without disrupting the flow and purpose of a black-tie fundraising program. Attendants helped guests enter, pose and exit efficiently, while the booth’s placement and operation respected the surrounding program, auctions and storytelling moments.
A Guest Experience That Supported the Room
The 360 format gave attendees a celebratory experience they could share together. Because each recording focused on movement and personality, the content felt distinct from traditional event photographs while remaining appropriate for the gala environment.
Planner Takeaway
At nonprofit and donor events, interactive entertainment works best when it supports the schedule instead of competing with it. Clear staffing, appropriate placement and planned operating windows allow guests to participate while keeping attention on the organization’s mission.